My fan engagement efforts supporting Ricky Martin were independently developed and focused on encouraging and maintaining fan participation across music releases, appearances, and key promotional moments. Through streaming initiatives, fan voting efforts, and social media content, I supported visibility and helped maintain momentum within the fan community.
I also collaborated with other fan accounts and communities to support engagement, particularly during coordinated efforts such as streaming events and voting periods. Working within an established fanbase with consistent habits, my approach centered on maintaining engagement and encouraging participation over time through consistent, community-driven activity.
These efforts were executed independently within fan communities and were not affiliated with official artist teams.
🎯 OBJECTIVE
Increase Shazam count for “Tiburones” from approximately 295K to 300K through coordinated fan engagement.
⚙️ STRATEGY
●Identified milestone opportunity to create urgency (approaching 300K Shazams)
●Created campaign messaging to encourage consistent fan participation
●Shared progress updates to maintain momentum and visibility
●Used community-driven engagement to amplify reach and participation
🛠️ EXECUTION
●Launched campaign on February 27
●Posted regular updates highlighting Shazam count progress
●Encouraged fans to actively Shazam the track and share participation
●Maintained engagement through ongoing posts and updates until goal was reached
📊 RESULTS
●Starting Count: 295,219 Shazams
●Midpoint (March 6): 297,096 Shazams
●Final Outcome: Surpassed 300,000 Shazams
●Campaign Completion: March 18
Successfully mobilized fan participation to exceed the campaign goal within a defined timeframe.
Campaign Assets & Engagement Examples
The World of Kat 