Streaming parties are a huge part of fandom engagement. These parties encourage fans to stream an artist/bands music on platforms such as Spotify and Apple Music. For Ricky Martin Fans United streaming parties were held to promote the Orbital Audio version of Ricky’s EP, Pausa. Social Media content was created with the album cover and song title and tweeted during the streaming party. The hashtag #PausaHeadphoneMixParty was included in all of the tweets.
Latin American Music Awards and Pausa Voting and Streaming Party
Pausa Headphone Mix Streaming Party
The World of Kat 